The world's smallest fully automatic IX 240 compact camera with 2x zoom lens, when marketed, developed as a successor to the highly rated IXY/ELPH/IXUS, which was introduced in April,1996. 2.2 million units of IXY/ELPH/IXUS were shipped to the market until January, 1999. IXY 320 is about 13% smaller than the predecessor.
It inherits the popular metallic design and classy stainless steel exterior, realizing an upgraded high-quality image. The camera uses hybrid focusing with active and passive autofocusing and high-image-quality 2x zoom lens (two aspherical lens elements) to deliver high contrast and sharp images. It includes advanced IX 240 functions, such as MRC (Mid-Roll Change), PQI (Print Quality Improvement), and specification of number of prints, and three custom functions.
It assures easy operation by providing easy-to-use switches, an LCD panel and a compact light guide flash to suit the ultra-compact body and cartridge cover locking.