The Gary Fong products work better than a naked bounce flash because they extend the bounced area, intensify the light, and even out the reflected light. Using one of these makes your subject pop while eliminating harsh shadows.

 Natural Light

Left: Direct Flash, Right: Regular Bounce Flash

Lightsphere II: Clear - Left: w/o Dome, Right: w/ Dome

Lightsphere II: Frosted -  Left: w/o Dome, Right: w/ Dome

Shot w/ the Whale Tail

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