{"id":53632,"date":"2024-04-15T12:39:20","date_gmt":"2024-04-15T16:39:20","guid":{"rendered":"https:\/\/www.keh.com\/expert-advice\/?p=53632"},"modified":"2024-08-19T09:15:39","modified_gmt":"2024-08-19T13:15:39","slug":"keh-launches-better-than-new-campaign-to-increase-awareness-and-adoption-of-pr","status":"publish","type":"post","link":"https:\/\/www.keh.com\/expert-advice\/inside-keh\/keh-launches-better-than-new-campaign-to-increase-awareness-and-adoption-of-pr\/","title":{"rendered":"KEH Launches \u2018Better Than New\u2019 Campaign to Increase Awareness and Adoption of Pre-Owned Cameras and Gear"},"content":{"rendered":"\n\n[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ admin_label=”Column” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]

ATLANTA, GA \u2013 April 15, 2024 \u2014<\/b> KEH, North America’s premier purchaser and reseller of pre-owned camera gear, today announced the launch of its \u2018Better Than New\u2019 campaign to promote the benefits photographers receive when utilizing pre-owned instead of purchasing new. With KEH\u2019s long history and foundational services built on buying, selling, and trading, customers receive budget-friendly, sustainable, and trustworthy equipment.\u00a0<\/span><\/p>\n

\u201cSince KEH\u2019s inception more than 40 years ago, we\u2019ve established our identity around the belief that pre-owned camera gear often has more \u2018staying\u2019 power in someone\u2019s hands. Pre-owned gear sold and purchased with us, the experts in photo and video gear, is far superior to going to a typical retailer,\u201d stated Noah Treshnell, CEO of KEH. \u201cWe\u2019re excited to launch our \u2018Better Than New\u2019 campaign, which further aligns with our vision, mission, and values of being the go-to resource for photographers to receive unparalleled gear and service.\u201d<\/span><\/p>\n

Core tenets of KEH\u2019s \u2018Better Than New\u2019 campaign include:<\/span><\/p>\n

Better for Your Budget: <\/b>Customers gain more value through buying, trading, or selling. At KEH, buyers can get up to 40 percent off retail, while sellers receive competitive quotes, and those looking to trade are incentivized with a 10% trade-in bonus.<\/span><\/p>\n

Better for the Planet: <\/b>KEH is committed to supporting better sustainability practices by deterring a disposable-first mindset. As a vertical industry leader in circularity, the company plays a direct role in keeping cameras out of landfills and in the marketplace longer, dramatically extending its lifecycle through its core services.<\/span><\/p>\n

Better When it\u2019s KEH Certified\u2122:<\/b> Experience matters. KEH has been the original camera re-seller since 1979, employing experts with more than 300 years of combined experience appraising, renewing, and grading gear. With a rigorous inspection and pre-owned certification process from leading experts, customers can trust the quality of every piece of equipment they buy.<\/span><\/p>\n

The \u2018Better Than New\u2019 campaign will be featured and promoted across all of the company\u2019s marketing and communications channels and vehicles, including but not limited to its online marketplace, retail locations, social channels, eNewsletters, email marketing, advertising, events, public relations, and more.\u00a0<\/span><\/p>\n

To learn more about KEH\u2019s Better Than New campaign, visit the company\u2019s digital properties:<\/span><\/p>\n

KEH Website<\/b> – www.keh.com<\/span><\/p>\n

Facebook<\/b> – https:\/\/www.facebook.com\/KEHcamera\/\u00a0<\/span><\/p>\n

Instagram<\/b> – https:\/\/www.instagram.com\/kehcamera\/<\/span><\/p>\n

Linkedin<\/b> – https:\/\/www.linkedin.com\/company\/keh-camera\u00a0\u00a0<\/span><\/p>\n

About KEH:<\/b><\/p>\n

KEH is North America’s premier purchaser and reseller of pre-owned camera gear and boasts a 45-year legacy marked by product excellence and customer satisfaction. With a rigorous inspection and pre-owned certification process, industry expertise, and an unwavering commitment to the circular economy, KEH minimizes waste, offering better equipment access at superior value. Revitalizing the past and driving future creatives through their gear, the company actively engages its community through online, in-store, and in-person events across North America. Explore more at <\/span>www.keh.com<\/span><\/a>.\u00a0<\/span><\/p>\n

###<\/span><\/p>\n

Media Contact:<\/b><\/p>\n

Javian Pereira<\/span><\/p>\n

javian@fastlane.co<\/span><\/a><\/p>\n

Note to Media: Images available upon request.\u00a0<\/span><\/p>\n

 <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"

ATLANTA, GA \u2013 April 15, 2024 \u2014 KEH, North America’s premier purchaser and reseller of pre-owned camera gear, today announced the launch of its \u2018Better Than New\u2019 campaign to promote the benefits photographers receive when utilizing pre-owned instead of purchasing new. With KEH\u2019s long history and foundational services built on buying, selling, and trading, customers […]<\/p>\n","protected":false},"author":8,"featured_media":53696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

Initiative Aims to Enhance Photographers\u2019 Purchasing Options and Habit Through Company\u2019s Core Services of Buying, Selling, and Trading<\/em><\/h4>\n\n\n\n

ATLANTA, GA \u2013 April 15, 2024 \u2014 KEH, North America's premier purchaser and reseller of pre-owned camera gear, today announced the launch of its \u2018Better Than New\u2019 campaign to promote the benefits photographers receive when utilizing pre-owned instead of purchasing new. With KEH\u2019s long history and foundational services built on buying, selling, and trading, customers receive budget-friendly, sustainable, and trustworthy equipment.<\/p>\n\n\n\n

\u201cSince KEH\u2019s inception more than 40 years ago, we\u2019ve established our identity around the belief that pre-owned camera gear often has more \u2018staying\u2019 power in someone\u2019s hands. Pre-owned gear sold and purchased with us, the experts in photo and video gear, is far superior to going to a typical retailer,\u201d stated Noah Treshnell, CEO of KEH. \u201cWe\u2019re excited to launch our \u2018Better Than New\u2019 campaign, which further aligns with our vision, mission, and values of being the go-to resource for photographers to receive unparalleled gear and service.\u201d<\/p>\n\n\n\n

Core tenets of KEH\u2019s \u2018Better Than New\u2019 campaign include:<\/p>\n\n\n\n

Better for Your Budget: <\/strong>Customers gain more value through buying, trading, or selling. At KEH, buyers can get up to 40 percent off retail, while sellers receive competitive quotes, and those looking to trade are incentivized with a 10% trade-in bonus.<\/p>\n\n\n\n

Better for the Planet: <\/strong>KEH is committed to supporting better sustainability practices by deterring a disposable-first mindset. As a vertical industry leader in circularity, the company plays a direct role in keeping cameras out of landfills and in the marketplace longer, dramatically extending its lifecycle through its core services.<\/p>\n\n\n\n

Better When it\u2019s KEH Certified\u2122: <\/strong>Experience matters. KEH has been the original camera re-seller since 1979, employing experts with more than 300 years of combined experience appraising, renewing, and grading gear. With a rigorous inspection and pre-owned certification process from leading experts, customers can trust the quality of every piece of equipment they buy.<\/p>\n\n\n\n

The \u2018Better Than New\u2019 campaign will be featured and promoted across all of the company\u2019s marketing and communications channels and vehicles, including but not limited to its online marketplace, retail locations, social channels, eNewsletters, email marketing, advertising, events, public relations, and more.<\/p>\n\n\n\n

To learn more about KEH\u2019s Better Than New campaign, visit the company\u2019s digital properties:
KEH Website - www.keh.com
Facebook - https:\/\/www.facebook.com\/KEHcamera\/
Instagram - https:\/\/www.instagram.com\/kehcamera\/
Linkedin - https:\/\/www.linkedin.com\/company\/keh-camera<\/p>\n\n\n\n

About KEH:<\/strong>
KEH is North America's premier purchaser and reseller of pre-owned camera gear and boasts a 45-year legacy marked by product excellence and customer satisfaction. With a rigorous inspection and pre-owned certification process, industry expertise, and an unwavering commitment to the circular economy, KEH minimizes waste, offering better equipment access at superior value. Revitalizing the past and driving future creatives through their gear, the company actively engages its community through online, in-store, and in-person events across North America. Explore more at www.keh.com.<\/p>\n\n\n\n

#<\/h2>\n\n\n\n

Media Contact:
Javian Pereira
javian@fastlane.co<\/p>\n\n\n\n

Note to Media: Images available upon request.<\/p>\n","_et_gb_content_width":"","_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"2normal","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1153],"tags":[],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t