{"id":56757,"date":"2025-11-19T10:39:05","date_gmt":"2025-11-19T15:39:05","guid":{"rendered":"https:\/\/www.keh.com\/expert-advice\/?p=56757"},"modified":"2025-11-19T10:39:07","modified_gmt":"2025-11-19T15:39:07","slug":"introducing-better-trade-by-keh","status":"publish","type":"post","link":"https:\/\/www.keh.com\/expert-advice\/inside-keh\/introducing-better-trade-by-keh\/","title":{"rendered":"Introducing Better Trade\u2122 by KEH"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.21.0″ _module_preset=”default”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.21.0″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]

KEH Camera Launches \u201cBetter Trade\u2122\u201d: A New Standard for How Photographers and Videographers Can Trade and Upgrade Their Gear<\/strong><\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.21.0″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]

ATLANTA, GA<\/strong> \u2014 November 12, 2025 \u2014 KEH Camera, the North American leader in buying, selling and trading pre-owned camera gear since 1979, today announced the launch of Better Trade\u2122 by KEH, a new program that makes trading more simple and flexible \u2013 and delivers more value – for those looking to trade equipment than ever before offered in the industry.<\/p>\n

Better Trade by KEH provides full-value quotes, a 5% KEH bonus toward KEH Certified\u2122 Pre-Owned gear and the opportunity to take advantage of all national and KEH-exclusive manufacturer trade-in bonuses on the latest models. It delivers all those benefits every time to anyone with gear to trade, all while helping keep great gear in circulation for the next generation of creators.<\/p>\n

\u201cBetter Trade reflects who KEH is today, a trusted partner for photographers and videographers, including creators, who want the best value for their gear and the confidence that comes from working with experts,\u201d said Glenn Kaufman, Chairman & CEO of KEH Camera. \u201cWe built a program that rewards customers with greater value and in a more comprehensive way, all while strengthening the circular economy we pioneered within the camera industry.\u201d<\/p>\n

A New Standard in Trading and Upgrading<\/strong><\/h3>\n

Better Trade by KEH combines flexibility, expertise and unmatched value across every step of the process:<\/p>\n

More Money: Get full value for your gear, plus<\/u> a 5% bonus towards the purchase KEH Certified\u2122 Pre-Owned gear, plus<\/u> access to all manufacturer trade-up bonuses, including KEH exclusives, on the latest models. Customers get all three, which means more value than they can get anywhere else.<\/p>\n

More Selection: Only KEH gives you the ability to trade in your gear and use your 5% bonus toward the largest selection of certified pre-owned photo and video gear in North America, as well as to use national and KEH-exclusive manufacturer bonuses to trade up to the latest gear from your favorite brands.<\/p>\n

More Experience: Get fast, accurate quotes and expert advice from KEH Certified\u2122 Pros, industry experts with hundreds of years of combined experience working with products from every manufacturer.<\/p>\n

No one delivers this level of flexibility, value, and trust that KEH does when you trade. It\u2019s Better Trade\u2122. Every time.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” theme_builder_area=”post_content” column_structure=”1_2,1_2″][et_pb_column _builder_version=”4.21.0″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content”][et_pb_image src=”https:\/\/keh.com\/cdn-cgi\/image\/q=80,fit=scale-down,format=auto\/expert-advice\/wp-content\/uploads\/2025\/11\/2022-Fall-Catalogue-Canon-24-70-L-II-USM0311-scaled.jpg” _builder_version=”4.21.0″ _module_preset=”default” theme_builder_area=”post_content” title_text=”2022 Fall Catalogue Canon 24-70 L II USM0311″ hover_enabled=”0″ sticky_enabled=”0″ width=”77.7%”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.21.0″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content”][et_pb_image src=”https:\/\/keh.com\/cdn-cgi\/image\/q=80,fit=scale-down,format=auto\/expert-advice\/wp-content\/uploads\/2025\/11\/Fall-2022-Catalogue-Leica-M7-Jimmy1949-scaled.jpg” _builder_version=”4.21.0″ _module_preset=”default” theme_builder_area=”post_content” title_text=”Fall 2022 Catalogue Leica M7 Jimmy1949″ hover_enabled=”0″ sticky_enabled=”0″ width=”77.9%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.21.0″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]

Sustainability Meets Innovation<\/strong><\/h3>\n

Every trade through KEH helps extend the life of high-quality equipment and reduces electronic waste. reinforcing KEH\u2019s long-standing mission to keep great gear in circulation.<\/p>\n

\u201cBetter Trade\u2122 is driven by delivering more value to everyone participating in photography or videography, and it also supports our mission of creating a better future for photography,\u201d said Kaufman.<\/p>\n

About KEH Camera<\/strong><\/h3>\n

Founded in 1979, KEH Camera is the North American leader in buying, selling, and trading pre-owned camera gear. As the most trusted name in recommerce for photo and video equipment, KEH offers unmatched selection, expert inspection, and KEH Certified\u2122 assurance on every piece of gear. Through its commitment to quality, flexibility, and sustainability, KEH continues to empower creators worldwide to trade, upgrade, and capture more \u2014 all while keeping great gear in circulation.<\/p>\n

\u00a0For more information, visit www.keh.com\/sell<\/a><\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

KEH Camera Launches \u201cBetter Trade\u2122\u201d: A New Standard for How Photographers and Videographers Can Trade and Upgrade Their GearATLANTA, GA \u2014 November 12, 2025 \u2014 KEH Camera, the North American leader in buying, selling and trading pre-owned camera gear since 1979, today announced the launch of Better Trade\u2122 by KEH, a new program that makes […]<\/p>\n","protected":false},"author":90,"featured_media":56737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1153],"tags":[],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t