KEH stocks the best new SONY gear!

Want to upgrade your system? Trade-in and save.

Sony’s revolution of innovation continues. KEH Camera is proud to offer and support the latest & greatest new Sony equipment. KEH is known as world's largest used camera dealer and the best place to buy quality inspected pre-owned photography gear with a warranty. But we recognize you may want the option of new Sony cameras and lenses. So we're also a Sony Authorized Dealer and our expert advisors would be delighted to consult with you.

With many choices and features to consider it can be daunting to sort out the best options for your individual needs; the KEH Camera Customer Care Team stands ready to help you select the best product for your situation. With 40 years in business and millions of photographers served, we’re here for you with insights, suggestions, and unmatched customer service.

KEH Camera also makes it easier to upgrade since we’ll pay you top dollar for your old gear with our quick hassle free purchase process.

To learn more or order new Sony products please call our friendly folks at 1‑800‑342‑5534


Focus at the speed of sight

Alpha ɑ6300 APS-C Mirrorless Camera with E PZ 16-50mm f/3.5-5.6 OSS Lens

Reliably capture action with the a6300’s high performance 4D predictive auto focusing system. Nearly the entire sensor is covered by 425 phase detection points in a Wide Area AF system. Frame things your way and shoot stills at up 11 frames per second or 4K video. The versatile Optical SteadyShot stabilized 16-50mm lens uses a space saving & quiet Power Zoom system; it’s ideal for travel & video.

New Price Before Savings: $998.00
Instant Savings: -$150.00
Trade-In Amount: TBD
Total: CALL

Powerfull, portable, expandable

Sony Alpha ɑ6300 APS-C Mirrorless Camera Body

The superb 24 megapixel sensor, potent control options, ample connectivity, 4K video, and a flexible carry anywhere frame are ready for exploration. Pick your own glass from the wide range of Sony E-mount optics or use Sony A-mount lenses via advanced adapters. Add a dedicated mic for better sound. Capable doesn’t have to be cumbersome.

New Price Before Savings: $898.00
Instant Savings: -$150.00
Trade-In Amount: TBD
Total: CALL

Compact all-round all-star

Sony Alpha ɑ6500 APS-C Mirrorless Camera with E 18-135mm f/3.5-5.6 OSS Lens

The superb 24 megapixel sensor, potent control options, ample connectivity, 4K video, and a flexible carry anywhere frame are ready for exploration. Pick your own glass from the wide range of Sony E-mount optics or use Sony A-mount lenses via advanced adapters. Add a dedicated mic for better sound. Capable doesn’t have to be cumbersome.

New Price Before Savings: $1,598.00
Instant Savings: -$100.00
Trade-In Amount: TBD
Total: CALL

Stabilization with any lens

Sony Alpha ɑ6500 APS-C Mirrorless Camera Body

SteadyShot Inside sensor stabilization lets you enjoy the advantage of shake reduction with any lens, even when using third party adapters with lenses from other manufacturers. Make your favorite lenses better at hand held shooting, whether you’re filming Super 35 format 4K video on the move or grabbing the perfect still image in fading light. The a6500 is a handy problem solver indeed.

New Price Before Savings: $1,198.00
Instant Savings: -$100.00
Trade-In Amount: TBD
Total: CALL

Supreme capture control, everything you need

Sony Alpha ɑ7III Full Frame Mirrorless Camera Body

The ɑ7III is an extremely full featured pro grade body with even more power than its innovative predecessor. The new 24 megapixel sensor is backside illuminated for increased sensitivity and coupled to a new image processing system for noise reduction, higher ISOs, and up to 15 stops of dynamic range. 693 phase detection points and 425 contrast detection points provide 93% frame coverage with state of the art focus tracking. Continuous shooting is possible at up to 10fps with AE /AF, low light autofocus is up to twice as fast as the ɑ7II, and Eye AF works like never before with continuous focusing. Record spectacular 4K UHD video at 24p/30p or Full HD at 120p. The new grip design is a larger and houses a higher capacity battery for longer run times. Overhaul your output with the ɑ7III.

New Price Before Savings: $1,998.00
Trade-In Amount: TBD
Trade-In BONUS: -$200.00
Total: CALL

Ultra high resolution and speed

Sony Alpha ɑ7R III Full Frame Mirrorless Camera Body

Packed with professional amenities, a huge 42 megapixel low-pass filter free shiftable sensor, and processing power to handle 10fps shooting, the A7RIII can do it all, and do it well. The OLED viewfinder in the ɑ7RIII has 3,686,400 dots, over a million more than the ɑ7RII. SteadyShot Inside offers 5-axis image stabilization with any lens and works even better with Optical SteadyShot lenses. Pixel Shift Multi Shooting makes it possible to capture astonishing fine detail without moiré. See more, print larger with exquisite clarity, and crop with less fear.

New Price Before Savings: $3,198.00
Instant Savings: -$200.00
Trade-In Amount: TBD
Trade-In BONUS: -$300.00
Total: CALL

Sensitivity mastered

Sony Alpha ɑ7S II Full Frame Mirrorless Camera Body

Wield a pro level camera for available light shooting in the most challenging locations. Capture at ISOs up to 4,096,002 with incredible dynamic range. See remarkable 4K footage from a 12.2 Megapixel 35mm Full Frame sensor with full pixel readout and no binning. Record internally in XAVC S format and 100Mbps recording. Benefit from advanced functions, SteadyShot inside, and 5-axis stabilization with OSS lenses, all in a remarkably compact form factor.

New Price Before Savings: $2,398.00
Instant Savings: -$200.00
Trade-In Amount: TBD
Trade-In BONUS: -$200.00
Total: CALL

Bright results, small footprint

Sony E 50mm f/1.8 E OSS APS-C Lens

The SEL50F18 short telephoto for APS-C size sensors that makes proper portraits. Explore the extra creative freedom allowed by a bright f/1.8 maximum aperture not typically found on zooms. The compact frame, high image quality, and Optical SteadyShot (OSS) image stabilization make it easier than ever to get better shots. Add responsive, quiet autofocus and aperture operation, and you have a lens perfect for shooting both movies and stills. It’s the fix to enhance your kit.

New Price Before Savings: $298.00
Instant Savings: -$25.00
Trade-In Amount: TBD
Total: CALL

Abnormally impressive

Sony FE 50mm f/1.4 Carl Zeiss Planar T* ZA Full Frame Lens

With the outstanding optical performance Zeiss lenses are known for, this premium prime is an all purpose standard. Low light results are excellent and the 11-blade aperture and aspheric elements make for gorgeous bokeh. 12 Elements in 9 Groups with two aspherical elements, including a high-precision AA (Advanced Aspherical) type, an ED (Extra-low Dispersion) glass element, and Zeiss T* coating all help maintain critical contrast and resolution right out to the image periphery.

New Price Before Savings: $1,498.00
Instant Savings: -$100.00
Trade-In Amount: TBD
Trade-In BONUS: -200.00
Total: CALL

Take it all in

Sony FE 16-35mm f/4 Zeiss Vario-Tessar T* ZA OSS Full Frame Lens

Get more of what you want without the weight you don’t. A pro quality ultra wide angle zoom, the SEL1635Z features Zeiss T* coatings and five aspherical elements including a large diameter AA (Advanced Aspherical) element with extreme surface precision for low distortion, corner to corner sharpness, and superior contrast. The 7-blade circular aperture makes beautiful defocused backgrounds. Constant aperture through the zoom range, just over a pound of weight, and Optical SteadyShot image stabilization make shooting easier. Silent autofocus and iris drive keep things quiet on the set. With epic fields of view and a very short focus distance, the SEL1635Z is perfect for tight spaces and outdoor adventures.

New Price Before Savings: $1,398.00
Instant Savings: -$100.00
Trade-In Amount: TBD
Total: CALL

Extraordinary everyday lens

Sony FE 24-70mm f/4 Zeiss Vario-Tessar T* ZA OSS Full Frame Lens

Produce more substantive work with a premium Carl Zeiss medium range zoom that delivers superior image quality. Adept on full-frame and APS-C E-mount cameras, the SEL2470Z is a superlative go-to lens for documenting people, events, travel, and more. Expect consistently reliable performance from the pro level optics with T* coatings, Optical SteadyShot image stabilization, constant maximum aperture, and dust/moisture resistance. At 15.1oz of lightness the SEL2470Z is a carry everywhere marvel.

New Price Before Savings: $898.00
Instant Savings: -$100.00
Trade-In Amount: TBD
Total: CALL

A strong performer

Sony FE 70-200mm f/4.0 G OSS Full Frame Lens

Reach for this telephoto for more magnification than a medium range zoom and better performance than all-in-ones and basic teles. Sony G series lenses are high end designs for making the most of today’s high resolution sensors. The SEL70200G uses the best materials in a highly refined design that uses Extra Low Dispersion, Super ED, ED, Aspherical, and Advanced Aspherical elements to produce magnificent results. Sony Nano AR coating helps keep contrast high and colors brilliant. The 9 bladed aperture is circular for more pleasing backgrounds and aperture values stay constant through the entire zoom range. Shoot handheld with Optical Steady Shot or add the included rotating tripod collar for more serious stability. Dual linear focus motors drive high performance autofocus for sports and other action. A useful range of strengths plus pro quality make this lens versatile for portraits, compressed landscapes, and so much more

New Price Before Savings: $1,498.00
Instant Savings: -$100.00
Trade-In Amount: TBD
Total: CALL