Film photography is back, but why aren’t more brands making new film cameras? That is the contradiction we keep bumping into: photographers are buying film cameras, shooting rolls, getting them developed, and fully immersing themselves in this medium… yet the industry has not responded with a flood of new 35mm film cameras. The Pentax 17 proved that a major brand can still build a new film camera in the 2020s, so the bigger question is sharper: if people clearly want film, why aren’t companies making film cameras at scale?
September 25, 2026