Sony Cyber-Shot DSC-W530 Pink Digital Camera {14.1MP}

Close-up shooting is seamless. No switching to macro mode is needed. Zoom in all the way up to extreme telephoto on a subject as near as 30cm away. The built-in lens makes it more convenient for you to take impressive shots throughout a big range. An advanced aspherical lens (AA lens) reduces diameter and length, and maintains high resolution even at image edges. A new Direct Drive SSM (Super Sonic wave Motor) stops lens movement with spot-on precision. Far-reaching optical flexibility minimizes mechanical dimensions. Precise alignment of the image sensor and lens also perfectly combines diminutive form and outsized performance. The groundbreaking new BIONZ® X image processing engine not only maximizes picture quality in ways that only a seamlessly unified body and lens design can realize – it also faithfully reproduces textures and details in real time, as seen by the naked eye, with peerless high-speed processing. The experience of shooting and viewing stills and movies expands your senses by depicting true realism with richer tonal gradations and lower image noise than was previously possible. With such a high magnitude of power ready for every situation, BIONZ X naturally leads toward better ways to capture the world in full glory.