Introducing Better Trade™ by KEH

KEH Camera Launches “Better Trade™”: A New Standard for How Photographers and Videographers Can Trade and Upgrade Their Gear

ATLANTA, GA — November 12, 2025 — KEH Camera, the North American leader in buying, selling and trading pre-owned camera gear since 1979, today announced the launch of Better Trade™ by KEH, a new program that makes trading more simple and flexible – and delivers more value – for those looking to trade equipment than ever before offered in the industry.

Better Trade by KEH provides full-value quotes, a 5% KEH bonus toward KEH Certified™ Pre-Owned gear and the opportunity to take advantage of all national and KEH-exclusive manufacturer trade-in bonuses on the latest models. It delivers all those benefits every time to anyone with gear to trade, all while helping keep great gear in circulation for the next generation of creators.

“Better Trade reflects who KEH is today, a trusted partner for photographers and videographers, including creators, who want the best value for their gear and the confidence that comes from working with experts,” said Glenn Kaufman, Chairman & CEO of KEH Camera. “We built a program that rewards customers with greater value and in a more comprehensive way, all while strengthening the circular economy we pioneered within the camera industry.”

A New Standard in Trading and Upgrading

Better Trade by KEH combines flexibility, expertise and unmatched value across every step of the process:

More Money: Get full value for your gear, plus a 5% bonus towards the purchase KEH Certified™ Pre-Owned gear, plus access to all manufacturer trade-up bonuses, including KEH exclusives, on the latest models. Customers get all three, which means more value than they can get anywhere else.

More Selection: Only KEH gives you the ability to trade in your gear and use your 5% bonus toward the largest selection of certified pre-owned photo and video gear in North America, as well as to use national and KEH-exclusive manufacturer bonuses to trade up to the latest gear from your favorite brands.

More Experience: Get fast, accurate quotes and expert advice from KEH Certified™ Pros, industry experts with hundreds of years of combined experience working with products from every manufacturer.

No one delivers this level of flexibility, value, and trust that KEH does when you trade. It’s Better Trade™. Every time.

Sustainability Meets Innovation

Every trade through KEH helps extend the life of high-quality equipment and reduces electronic waste. reinforcing KEH’s long-standing mission to keep great gear in circulation.

“Better Trade™ is driven by delivering more value to everyone participating in photography or videography, and it also supports our mission of creating a better future for photography,” said Kaufman.

About KEH Camera

Founded in 1979, KEH Camera is the North American leader in buying, selling, and trading pre-owned camera gear. As the most trusted name in recommerce for photo and video equipment, KEH offers unmatched selection, expert inspection, and KEH Certified™ assurance on every piece of gear. Through its commitment to quality, flexibility, and sustainability, KEH continues to empower creators worldwide to trade, upgrade, and capture more — all while keeping great gear in circulation.

 For more information, visit www.keh.com/sell