Atlanta Falcons Photography Team Recognized as KEH Circular Economy Partner 

Celebrating sustainable creativity and the power of giving gear a second life.

We’re thrilled to share some exciting news from the world of sports photography! Last week, KEH CEO and Chair, Glenn Kaufman, had the honor of presenting the Atlanta Falcons photography team with our KEH Circular Economy Partner award during their team rally at Mercedes-Benz Stadium. 

The Power of Circular Commerce 

Since 1979, we’ve been on a mission to keep photo and video equipment in circulation and out of landfills. Every camera, lens, and accessory that gets traded in becomes part of our KEH Certified™ collection, ready to inspire the next photographer or videographer. 

The numbers speak for themselves: we’ve kept hundreds of thousands of cameras from becoming e-waste, putting them back into the hands of creatives who can give them new purpose. 

The KEH Circular Economy Partner Program 

Our Circular Economy Partner recognition celebrates organizations that don’t just talk about sustainability—they actively practice it. This exclusive recognition has no set criteria. Instead, we hand-select partners who demonstrate a genuine commitment to keeping photography and videography equipment in circulation through their business decisions and equipment choices. It’s reserved for organizations that truly align with our mission to drive the circular economy forward. 

What Drove the Recognition of the Falcons’ Photography Team? 

The Atlanta Falcons photography team isn’t just capturing incredible action shots—they’re also champions of sustainability. As long-time participants in KEH’s trade-in program, they’ve traded in over 200 pieces of gear with us – proving that organizations can upgrade your equipment while doing right by the environment. 

“KEH has helped elevate our photography by allowing us to trade in old gear for upgraded cameras and lenses, giving us the tools to capture some of our best work,” said Brandon Magnus, director of photography at AMBSE. “Just as important, through KEH’s Circular Economy Partner program, our retired equipment is given a second life instead of ending up as waste—reflecting our commitment to doing what’s right for the environment.”

How Can I Trade Equipment to Help Support a Circular Economy?  

Whether you’re a sports team, creative agency, or studio or an individual with photography equipment, the KEH trade-in program offers: 

• Streamlined Process: White-glove service designed for efficiency and security 
• Expert Evaluation: Industry-leading certification by our skilled technicians 
• Maximum Value: Competitive payouts & trade-in credits for your well-maintained gear 
• Environmental Impact: Every trade keeps valuable equipment in circulation 

Ready to Join the Movement? 

Whether you’re a professional organization or an individual photographer, you can be part of this sustainable photography revolution. Our trade-in program works for everyone: 

For organizations: Looking to upgrade equipment while making a positive environmental impact? We handle trades of all sizes—from individual pieces to entire equipment sets—with the same attention to detail and commitment to sustainability. Contact us at [email protected].

For individual photographers: Have gear sitting in your closet that deserves a new adventure? Every camera, lens, or accessory you trade in keeps valuable equipment out of landfills and puts it in the hands of another creator who will love it as much as you did. Plus, you’ll get a competitive payout and trade-in credit toward your next upgrade. 

No matter the size of your collection, every trade makes a difference. Join hundreds of thousands of photographers who are already part of the circular economy movement. 

Ready to see what your gear is worth? Start your trade-in journey at keh.com/sell 

At KEH, we believe great photography starts with great gear—and great gear deserves more than one life. Join us in building a circular future for the creative community.