KEH Camera Hosts Multi-Brand Experience Featuring Sony, Canon, Nikon, Fujifilm, Sigma, and Tamron

The leader in pre-owned camera retail brought together top OEM partners and hundreds of consumers for an exclusive two-day event at its headquarters in Atlanta. 

Smyrna, GA – August 28, 2025 – KEH Camera, the largest buyer and seller of pre-owned camera gear in the U.S., successfully hosted its Multi-Brand Camera Experience bringing together the biggest names in photography and more than 200 engaged consumers, photographers and creators for a two-day, hands-on event at its Atlanta-area headquarters.

This marks the first in-house activation of its kind in the pre-owned camera retail space where every major camera brand featured full product displays and active educators. Representatives from Sony, Canon, Nikon, Leica, Fujifilm, led live workshops and engaged directly with customers– with some offering exclusive first-looks for soon-to-be-released gear from brands like Sony and Fuji.

Unlike traditional retail or single-brand events, KEH’s collaborative format created a dynamic point-of-purchase environment where consumers could test gear, receive expert instruction, and engage in brand-curated promotions—including tax-free sales, trade-in bonuses, all under one roof. OEM partners were able to gather real-time feedback and build loyalty among a qualified audience of photo enthusiasts.

“Our team at Leica had an incredible experience at the recent multi-brand event with KEH Camera. From teaching our workshop to showcasing the latest Leica gear, the energy and excitement from customers was truly inspiring. The level of interaction we had left us both grateful and motivated, and we walked away energized by KEH’s passion for bringing the photo community together.” — Matt Butzow, Leica Camera USA

One of the most anticipated moments was a workshop led by the Atlanta Falcons photography team, who offered a behind-the-scenes look at the life of a professional sports photographer. The Falcons mascot also made an appearance, driving additional excitement and visibility.

“At KEH, we’re proud to be more than just a resale leader—we’re building a space where photographers, creators, and top camera brands come together to connect, learn, and grow. This event was designed to give our community access to the gear they love and the people behind it. KEH powers trade in ways no other pre-owned retailer can– through our extensive network of buyers and sellers, including our relationships with the major OEMs” said Carey Kegel, Vice President of Marketing at KEH Camera. “We’re excited to continue evolving this experience in a way that supports both our customers and the brands that trust KEH to represent them.”

Due to the overwhelmingly positive response, KEH plans to make the Multi-Brand Experience a recurring series, with the next event scheduled for November 14–15, 2025.

Check out these photos from the event:

About KEH Camera

KEH Camera is North America’s premier purchaser and reseller of pre-owned camera gear and boasts a 45-year legacy marked by product excellence and customer satisfaction. With a rigorous inspection and pre-owned certification process, industry expertise, and an unwavering commitment to the circular economy, KEH minimizes waste, offering better equipment access at superior value. Revitalizing the past and driving future creatives through their gear, the company actively engages its community through online, in-store, and in-person events across North America. KEH Camera is privately held by D Cubed Group, a firm that engages in building and growing great companies. Explore more at www.keh.com.

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