Hasselblad HV DSLR Camera Body {24.3MP} (Rebranded Sony Alpha SLT-A99)

Hasselblad-Badged Full-Frame SLT With a 24.3MP Exmor Sensor

This is a rebadged Sony Alpha SLT-A99 wearing Hasselblad's nameplate, built around a 24.3MP full-frame Exmor CMOS sensor and 14-bit processing. The translucent mirror technology keeps the sensor exposed to a fixed, semi-transparent mirror than flipping out of the way, feeding continuous phase-detection autofocus with 19 AF points, 11 of them cross-type, while you shoot through the viewfinder. That layout benefits photographers who need focus tracking to stay live during the exposure, not just before it.

The XGA OLED Tru-Finder EVF runs at 2,359,296 dots with 100% coverage, a 0.71x magnification, and a 27mm eye point, so framing at the edges of the frame is precise even for eyeglass wearers thanks to the -4 to +3 diopter adjustment range. Pair that with the 3.0" tilting LCD at 1,228k dots and you get flexible composition from low or high angles without giving up eye-level accuracy when you need it.

The included 24-70mm f/2.8 Zeiss lens, a 17-element, 13-group optical design with a 84°34' angle of view, covers the standard zoom range that portrait, event, and documentary shooters lean on most. Metering options span center-weighted average, evaluative, and spot, giving you control in mixed lighting, and the shoe-mount flash system supports hi-speed sync and wireless flash for off-camera lighting setups. A body like this rewards photographers who want a full-frame sensor and a fast constant-aperture zoom without assembling the kit piece by piece.

Who It's For

Portrait and event photographers get a 24.3MP full-frame sensor paired with a 24-70mm f/2.8 Zeiss zoom already in the kit, covering the working distances most shoots demand without a lens change. Documentary and street shooters benefit from continuous phase-detection autofocus across 19 points, including 11 cross-type sensors, that stays active even mid-exposure thanks to the translucent mirror design. Anyone shooting in variable light gains from the three metering modes, center-weighted, evaluative, and spot, plus a shoe-mount flash system with hi-speed sync and wireless control. Photographers who compose from awkward angles will use the tilting 1,228k-dot LCD alongside the 2,359,296-dot EVF, which holds 100% coverage and 0.71x magnification for accurate eye-level framing.

Key Features

• 24.3MP Full-Frame Exmor CMOS sensor with 14-bit processing
• Translucent mirror technology with 19-point phase-detection AF (11 cross-type)
• XGA OLED Tru-Finder EVF with 2,359,296 dots and 100% coverage
• 3.0" tilting LCD monitor with 1,228k dots
• Metering: center-weighted average, evaluative, spot
• Flash: hi-speed sync and wireless off-camera support via shoe mount
• Kit includes 24-70mm f/2.8 Zeiss lens

FAQ

Does this camera use a traditional reflex mirror or something different?

The HV uses a translucent semi-transparent mirror that stays fixed in the light path instead of flipping up and down. That means the phase-detection AF system stays active while you're composing and shooting, so you get continuous focus tracking rather than AF that locks between frames.

What autofocus system does this body have?

19 AF points with 11 cross-type sensors using phase detection. The translucent mirror keeps them live throughout the shooting sequence.

Can I use this camera for video?

The verified specs do not list video capability for this model. It's a stills-focused camera.

What's the viewfinder like for eyeglass wearers?

The XGA OLED Tru-Finder has a 27mm eye point and diopter adjustment from -4 to +3, so you can frame comfortably without removing your glasses. Coverage is 100%, and magnification is 0.71x.

What metering modes are available?

Center-weighted average, evaluative, and spot metering give you control over how the meter reads mixed lighting scenes.

Is the LCD screen useful for composition?

The 3.0" tilting monitor with 1,228k dots lets you frame from high or low angles without the eye-level precision of the EVF, and it articulates so you can work around obstacles.

What does the included Zeiss lens cover?

The 24-70mm f/2.8 is a 17-element, 13-group design with an 84°34' angle of view, covering the standard zoom range that most portrait and event shooters rely on daily.