Hasselblad Lunar Limited Edition Mirrorless Camera {24.3MP} with 18-55mm f/3.5-5.6 OSS Lens {49} Brown Leather

Hasselblad Lunar: Sony E-mount body in Italian leather

The Lunar Limited Edition takes a Sony E-mount APS-C platform and wraps it in brown Italian leather, turning a mirrorless body into an object as much as a tool. This isn't a rebadge for the sake of a badge. The body pairs a 24-megapixel APS-C sensor with a 18-55mm f/3.5-5.6 OSS kit lens, giving you a walkaround focal range with optical stabilization built in, useful for street work, travel documentation, and everyday shooting where a tripod isn't an option.

Because it runs on the Sony E mount, the Lunar taps into a lens lineup that spans primes and zooms built for APS-C and full-frame E-mount shooters alike, so the kit lens is a starting point than a ceiling. Portrait shooters can step up to faster glass, landscape photographers can go wide, and the body stays the constant.

What sets the Lunar apart is the fact that Hasselblad applied its design language, leather covering and all, to a mirrorless shooter that behaves like the Sony platform underneath it. You get a camera that photographs like a modern APS-C system and handles like something built to be handled, not just carried.

Who It's For

Photographers drawn to the Hasselblad name but shooting day-to-day work will find the Lunar practical: the 18-55mm f/3.5-5.6 OSS lens covers wide-to-short-telephoto framing with stabilization for handheld travel and street photography. Collectors and enthusiasts who value distinct materials get a body finished in brown Italian leather than a standard polymer shell. Documentary and everyday shooters benefit from the 24.3-megapixel APS-C sensor, which gives enough resolution for prints and cropping without the file sizes of higher-megapixel systems. Anyone building out a Sony E-mount kit can treat this as a body that takes standard E-mount glass beyond the included zoom.

Key Features

• 24.3MP APS-C sensor for landscape, portrait, and street work
• Sony E-mount body compatible with full APS-C and full-frame E-mount glass
• 18-55mm f/3.5-5.6 OSS kit lens with optical stabilization
• Brown Italian leather body covering for grip and handling
• Limited Edition design emphasizing build as object alongside tool
• Walkaround focal range suitable for travel, documentation, and everyday shooting

FAQ

What sensor and resolution does the Hasselblad Lunar have?

24.3MP APS-C sensor. That's a proven platform for everything from street to landscape to portrait work without the size penalty of full-frame.

What mount does the Lunar use?

Sony E. You get access to the full Sony E-mount ecosystem - primes, zooms, fast glass, vintage adapters, the whole lineup.

Does the kit lens have stabilization?

Yes. The 18-55mm f/3.5-5.6 OSS has optical stabilization, which matters for handheld video, low-light stills, and travel shooting where you're working without a tripod.

What focal range does the kit lens cover?

18-55mm. Wide enough for environmental portraits and street work, long enough for moderate telephoto framing without being a brick to carry.

Can I use the Lunar as a starting point and add faster glass later?

Absolutely. The kit lens is a versatile walkaround tool, but Sony E-mount has fast primes and professional zooms available if you want to upgrade. The body is the constant; the glass can grow with your work.

What's the deal with the leather covering?

Brown Italian leather wraps the body. It's functional - improves grip and feel - and it's a deliberate design choice from Hasselblad that sets this apart from standard mirrorless bodies.