404 Day in Atlanta: Capturing the City’s Rhythm Through Photography

This past weekend, Atlanta celebrated its iconic 404 Day, a yearly event held on April 4, with energy that carried through the entire week. 404 Weekend isn’t just about an area code. It’s a celebration of the city itself. From festivals and street art to live music and cultural moments, Atlanta delivers endless inspiration for creators. Photography gives us a way to capture it all and share the city’s energy far beyond its streets.

As an Atlanta-based company, KEH has proudly called this vibrant city home for over 45 years. During 404 Weekend, we connected with local photographers who captured the heart of Atlanta, showcasing the creativity, movement, and culture that make this city one of a kind.

Atlanta Comes Alive During 404 Weekend

Atlanta pulses with art, music, and creativity year-round, but 404 Weekend turns it all the way up. From mural-lined streets to neighborhoods rich with history, the city moves to its own rhythm.

Photographers and creatives took to the streets to document it all: musical performances, hometown celebrities, local artists, small businesses, food vendors, and the in-between moments that define Atlanta. These frames tell the story of a city that’s constantly creating, evolving, and inspiring.

Photos by Stan Johnson

Local Photographers Share Their Love for Atlanta

We connected with three Atlanta-based photographers about what makes capturing this city so special:

Stan Johnson

“Atlanta isn’t like New York. It’s not like LA. It’s just Atlanta. It has its own rhythm, its own speed. You’re going to meet some great people, photographers who share your passion… [Atlanta] is one of the best places to live in the world.”

Ryan Ussery

“Atlanta creates the space for everyone to be themselves. It’s a place to show up and create unapologetically. What inspires me most is the community, the culture, and the diverse spaces cultivated around music, art, and fashion… Atlanta is the world in one city.”

Keith Jackson

“Atlanta is a special place… There is always something to do, always something to capture.”

Capturing Atlanta, One Frame at a Time

As locals, we know there’s always something new to explore in Atlanta, and having the right gear makes it even easier to stay ready for it. KEH helps photographers buy, sell, and upgrade pre-owned gear, so you can keep shooting without missing a moment.

You don’t need the newest or most expensive camera to create something meaningful. With KEH, you get access to reliable pre-owned cameras, lenses, and accessories—so you can focus on what matters most: getting out there, creating, and capturing your perspective. Whether you’re upgrading your kit or picking up your first camera, KEH makes it easy to keep your photography moving.

404 Weekend is a reminder that Atlanta isn’t just a city—it’s a canvas. From bold murals and live performances to quiet, in-between moments, there’s always a story waiting to be captured. Grab your camera, hit the streets, and see Atlanta through your own lens.

Want more from 404 Day? Check out our video: